Human Ancestors Were Fashion Conscious

Keeping up with fashions. A close examination of shell beads from Blombos Cave (top) suggests that ancient humans there started off with one style of jewelry (bottom) and then shifted to another (middle) over the course of 3000 years.

The 2013 Academy Awards were, as always, as much about making appearances as about making films, as red carpet watchers noted fashion trends and faux pas. Both Jessica Chastain and Naomi Watts wore Armani, although fortunately not the same dress. And Best Supporting Actress Anne Hathaway switched from Valentino to a controversial pale pink Prada at the last minute because her original dress looked too much like someone else's. Of course, no actress would be caught dead wearing the same style 2 years in a row. A new study of ancient beaded jewelry from a South African cave finds that ancient humans were no different, avoiding outdated styles as early as 75,000 years ago.

Personal ornaments, often in the form of beads worn as necklaces or bracelets, are considered by archaeologists as a key sign of sophisticated symbolic behavior, communicating either membership in a group or individual identity. Such ornaments are ubiquitous in so-called Upper Paleolithic sites in Europe beginning about 40,000 years ago, where they were made from many different materials—animal and human teeth, bone and ivory, stone, and mollusk shells—and often varied widely among regions and sites.

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